CI Corporate Identity is the contraction in English, some of the literature, also known as CIS, Corporate Identity System is the English contraction, literally translated as corporate image recognition system, translation of corporate image design. CI is the business conscious, planned the various traits of their corporate initiative to demonstrate to the public and propaganda to the public in a market environment for a particular company has a standardized, differentiated impression and understanding in array to more better identify and leave a nice impression.
directory
2CI minutes what 3CI origins and evolution of 4 successful implementation of the CI strategy should emulate the rule of Ji's evaluation 2CI 5CI what CI is generally sub-divided into three places, is, affair concept of identification - Mind Identity, action admission, as the celebration fields Behavior Identity and Identification - Visual Identity. Corporate philosophy, refers to the production and treatment enterprise in the long process of the formation of a prevalent recognition and obedience of corporate values and cultural values, for well as by corporate values and cultural values determine the direction of the business, business motifs and business strategic objectives . Corporate behavior admission is the notion of corporate behavior, including the concept below the guidance of workers of manifold internal and outer behavior, as well as a diversity of corporate production and action. Corporate visual personality is the corporate philosophy of visualization, through the corporate image advertising, logos, trademarks, brands, production packaging, the interior layout of the context and FACTORY additional media and form of rendition to the public, to transfer corporate philosophy. CI's kernel purpose is to nail business practices and corporate visual communication company concept, create a corporate image. 3CI the origins and development of CI practices tin be traced behind to early 1914 the German electrical corporation AEG premier CI. AEG in its catena of electrical products, designed as the premier time 彼德贝汉斯 trademarks, CI became the model of the unified visual image. Then, from 1932 to 1940 between the United Kingdom, London Underground railway, the project designed by the British Association of Industry is responsible for Frank Peck, understood as the World War II, the international economy revitalization, business landlords feel that the establishment of a unified identification system, as well as the importance of shaping a distinctive business concept. Since 1950, important European and American companies have to import CI. In 1956, the U.S. calculator company International Business company culture and corporate image as a beginning point, highlighted the spirit of making cutting-edge products, the company's all International Business Machines designed for the rich blue of a sense of quality and present-day styling IBM. The 8 stripes of this criterion even if the word in the subsequent forty annuals, Ji became 60 years after, the United States and Europe business trends like the emergence of CI into the trend. 1960 masterpiece is expanded by the radio industry to the information, entertainment, etc. 8 fields RCA; 70's masterpiece is a strong shock of ruddy, distinctive flask shape, rhythm stripes composed of Coca-Cola logo. In short, the 1960s to the 1980s, the heyday of European and American CI. Japanese companies 70 years later, China's enterprises began in the late 1990s to create their own CI, thus making it become a international trend. 4 successful implementation of the CI strategy to be followed by Zhao Ji principles of strategic methodology and operation of CI techniques necessitated, the successful implementation of CI Ji strategy should follow the following principles: (1) cling to the strategic principles. Both for the modern corporate image strategy,newlifeofnewnan.com, it will inevitably have long-term, universal and strategic role. CI strategy should be based aboard the current, long-term outlook. It is surely not a 1 to 2 years 3 to 6 years of recent maneuvering, but companies in the next 10 years, 20 years alternatively extra steps in the development and implementation of specific strategies. (2) cling to the conviction of nationality. CI strategy from the business development, operational devise and planning of self-direction, CI creativity, planning, design go should be based on based on the cultural institutions of our country, consumer psychology, polished practices, masterly savor, and so on. Is it possible to identify the public to be successful. (3) adhere to the conviction of personalization. CI Strategy is to build the absolute image of the entire enterprise group in the implementation of differentiated strategies, the important object is to inquire the corporate image has a another identity and unique style of role, not IBM and Coca-Cola is the individual success anecdote. (4) adhere to the principle of honesty. The three terms from the CI, they are not disjointed, yet have to be the same table, harmonization, BI, VI MI for the service appearance the United States Neixiu,unsacredhearts, is commendable. 5CI the appraisal of the efficacy of CI evaluation has been complicated because it involves a wide range of effective fathom is too difficult to quantify. Japan's Nikkei Research Institute has designed a CI scrutinize results indicators, including mall factors, the outward of two types of factors and modern elements. Different companies to import CI, will converge on alter factors. Japan's Nikkei Research Institute, the company's bargains and advertising awareness was to reckon the achieve of the determinants of CI. China Pok were likewise conducted in-depth study of this and put amenable a extra detailed segment Pok CI into effect quantitative evaluation system, including MI, BI identify some outreach activities, BI identify some internal activities, VI Application of elements of some , VI and other elementary elements of some 30 indicators of 5 categories. More comprehensive and careful set of indicators to reflect the content of the CI, merely more abstract indicators, actual petition, there are some problems. It should be said, CI is the business into the pursuance of internal charm and outer prettiness of harmony and unity of the process, while implementation of the strategy of CI business is a consecutive motion, the development of systems engineering. It requires enterprises according to their another positions in every duration to be rectified, supplemented and innovation, so companies have long maintained and may melodrama a muscular role and benefits of CI. Open Category: Management, Strategy
没有评论:
发表评论